Our strategy at Profile is led by targets, whereby we tailor each individual approach according to the requirements initially established by our clients. By using a company like Profile, there is a mutual understanding of a need for business growth and development. Telemarketing has to be seen as an extension to an internal marketing strategy where existing resources are no longer ample.
Our recommendation is to use the service Profile provides to widen your portfolio within the marketplace, so that companies are familiar with you above your competitors. Telemarketing should not be used to "sell", rather to create an awareness for your sales force to be introduced prior to pitching. External telemarketing provides the strongest results when you have firm ideas as to how you want your organisation to grow, and at what volume, within a set time frame.